Qui sommes-nous?

Comment tout a commencé

L’histoire de Adnow a été commencé il y a 2 ans, quand un groupe de geeks numériques passionnés du marketing numérique, RTB et Big Data a décidé de faire un nouveau format d`annonce native hybrid. Ce format a été conçu pour diffuser des annonces et aide à découvrir le nouveau contenu vraiment intéressant pour les visiteurs. Aussi ce format permet d`utiliser des bannières de médias et les annonces natives dans la même campagne, qui est très utile pour les clients et les agences exécutant des campagnes de promotion de la marque. L’idée de la "diffusion des annonces intéressantes et du contenu" est à peu près évident, mais la solution technique est compliquée. L’équipe Adnow a pris plus de 1 an pour développer le premier prototype de plate-forme. L`efficacité de ses algorithmes était assez impressionnant dès les premières étapes. Tout est devenu possible grâce à nos co-fondateurs qui dès les premiers jours s’occupaient de RTB, de Big Data, d’achat de médias, des campagnes de “pay per click” et de la publicité mobile au cours de 10-14 dernières années. Une combinaison de la passion et de l`expérience a permis d`améliorer cette plate-forme et de la faire la plus forte outil d’annonces natives juste en 2 ans.

En Décembre 2015 Adnow a commencé à travailler avec les webmasters et la plate-forme de l`éditeur a été ouvert pour tout le monde. Depuis ce temps, grâce au feed-back des clients et de nos partenaires les algorithmes et le modèle mathématique ont été changé plus de 12 fois à l’effet de l`amélioration de la mécanique sélective.

Adnow à present =)

2 ans sont passés et en 2016 Adnow est fière d`être une plate-forme pour plus de 150 000 partenaires, au service de plus de 4 milliards d`impressions chaque mois à travers 107 pays. Nous sommes très heureux de ces résultats, mais il y a un long chemin à parcourir à la perfection et nous le savons. Nous travaillons dur tous les jours sur l`amélioration de nos produits et les algorithmes de fournir plus hauts revenus pour les deux côtés - les annonceurs et les éditeurs. Oui, nous sommes devenus grands, nous sommes internationaux, mais aussi nous sommes encore prêt à travailler dur. Et voilà pourquoi nous pouvons offrir à nos partenaires et clients plus que toutes les autres régies!

The Next Level of Building
Your Content Reach

Content Discovery and Content Distribution is one service that has recently surfaced as a solution. These services take your content and put them on the websites that have content related to your niche. This means that you end up targeting exactly the audience who is interested in your content. One such service that I have been following and observing is AdNow.... Read more >>

4 Ways Brands Should Use Native Advertising
In 2017

As the Business Development Director of Native Ad Network Adnow, points out, it`s increasingly important to make sure all your content, including your native advertising, is mobile-friendly, with mobile traffic expected to grow by almost 800% in the next year....Read more >>

Native advertising, the new marketing workhorse

The ultimate key to success with native advertising is to deliver engaging content that will provide value to the reader. Unlike straight display advertising that affords a very short window of time to grab attention, native ads offer the potential of longer user engagement.... Read more >>

Why Smart Internet Marketers Are Opting
for Native Advertising

That`s why, in 2017, it`s evident that the world is moving the way of native ads, and you should too if you want an optimal yield from your marketing strategies....Read more >>

5 native advertising trends you should
know about

Content Recommendation has gone to the mainstream, and you can have a glance at all the ma blogs you can find the content recommendation widgets. Nowadays, Visitors are choosing native ads more than the other banner ads because they are willing to look and interact with the native website which has the related information of the relevant products....Read more >>

If Social Media Flunks Your Brand,
Try Native Advertising

As more brands become publishers and white-label content producers, native advertising will take a granular approach to reaching audience, making it possible to touch aspects social media advertising could not....Read more >>

Native Advertising Creates Better
User Experience?

Another big way by which native advertising champions user experience is through its less intrusive indirect ad format. Research studies have shown that users are usually put off with direct sales-oriented messages and this is where the conventional ads fail....Read more >>

How Native Advertising Is Taking Over
Traditional Marketing?

This question is well answered by Vladimir Bashkin, Business Development Director of AdNow (a fastest growing native advertising network) who is responsible for leading the global operations team. He is duly involved with the product development, sales as well as business development processes. He said our platform that primarily focuses on providing customers with widget-based native advertisements that work wonders when placed with relatively significant content on any website/ blog that run by a set of complicated algorithms....Read more >>

Entrepreneurship Lesson to Learn from Native
Advertising Superheroes

People tend to forget that money is the means, not the end. Your profits are a mere tool to achieve a higher goal. In AdNow case, money always was just a thing to spend on quality, because what is the point of high profits if public opinion about you is low? Our minds were always set on worldwide coverage and we’ve achieved the result of over 150 000 partners from 114 countries in recent 2 years. We’ve worked hard, we’re proud of results and we’re not going to stop. I am sure that when money became your only concern you’re about to fail....Read more >>